Kraft - Videos | Lunchbox
At Lunchbox we were often asked by KRAFT to create seasonal videos to feature on the KRAFT Hub. I had
the opportunity to be heavily involved in directing and prepping for the shoots and worked on everything from pre-production decks, sourcing materials, concepting, and art directing at the shoot. KRAFT features several of these videos on their Facebook page and they have been viewed thousands of times.
For the "Kraft Mini Cheesecake" video I was on set to art direct, working with the food stylists and occasionally hand modeling!
For the "Halloween" shoot I worked closely with our copywriter to storyboard the video, created the pre-production deck, and was on set to art direct. I also created some of the background scenery and worked with our a/v team to finalize edits in post.
For "Kraft Draft" I worked with our copywriter to write the script and sat in on meetings to finalize our picks for voice talent. I created the pre-production deck for this shoot and was on set to art direct.